INTRODUCTION 
Usha International Limited, a Siddharth Shriram Group company, is one of India’s leading consumer durable manufacturing & marketing companies.
Usha International has an enviable distribution network spread across the length and breadth of the country. To support this, the organization has an unmatched infrastructure backbone with 16 location offices, 60 company showrooms and 33 warehouses.
Product Range
HISTORY
1934 India’s first indigenous sewing machine marketed under the brand name USHA.
1946 The first Indian Sewing Machine is exported.
1948 Fans are added to the product range.
1950 The first Indian Fan exported.
1966 Dr. Charat Ram appointed as Chairman of the board of UIL.
1968 Diesel Engines are added to the Usha product range.
1975 Usha becomes a Public Ltd. Company.
1979 Fuel Injection Equipment is introduced to the Usha Auto Components range.
1982 Usha Sales is renamed to Usha International.
1984 Launches a range of Home Appliances.
1994 Fourth generation fully automatic Sewing Machines in collaboration with Janome Sewing Machine Company of Japan is added to the product range.
1994 Monoblock pumps followed by a complete range of water lifting equipment are launched.
1996 Introduces a new range of diesel engines for power generation.
2000 Commences marketing of Light Weight Kerosene pumpsets powered by Honda engines.
2001 Tie-up with Hunter Fan Company of USA for marketing of premium Usha Hunter ceiling fans.
2005 Purchase of Water Cooler factory from DAIPL.
2007 Appointed as super distributor for 2 and 3 wheeler spark plugs in India by NGK Spark Plug Company Limited, Japan.
2008 As of June 2, 2008, Usha International Limited and Shriram Fuel Injection Industries Limited have merged into Jay Engineering Works limited, and the merged entity has been re-named Usha International Limited.
PRODUCT RANGE
Fans
Sewing Machines
Home Appliances
Engines And Pumpsets
Electrical Motors And PumpsCooktops, Hobs And HoodsWater Coolers And Dispensers
Usha International Limited, a Siddharth Shriram Group company, is one of India’s leading consumer durable manufacturing & marketing companies.
Usha International has an enviable distribution network spread across the length and breadth of the country. To support this, the organization has an unmatched infrastructure backbone with 16 location offices, 60 company showrooms and 33 warehouses.
Product Range
HISTORY
1934 India’s first indigenous sewing machine marketed under the brand name USHA.
1946 The first Indian Sewing Machine is exported.
1948 Fans are added to the product range.
1950 The first Indian Fan exported.
1966 Dr. Charat Ram appointed as Chairman of the board of UIL.
1968 Diesel Engines are added to the Usha product range.
1975 Usha becomes a Public Ltd. Company.
1979 Fuel Injection Equipment is introduced to the Usha Auto Components range.
1982 Usha Sales is renamed to Usha International.
1984 Launches a range of Home Appliances.
1994 Fourth generation fully automatic Sewing Machines in collaboration with Janome Sewing Machine Company of Japan is added to the product range.
1994 Monoblock pumps followed by a complete range of water lifting equipment are launched.
1996 Introduces a new range of diesel engines for power generation.
2000 Commences marketing of Light Weight Kerosene pumpsets powered by Honda engines.
2001 Tie-up with Hunter Fan Company of USA for marketing of premium Usha Hunter ceiling fans.
2005 Purchase of Water Cooler factory from DAIPL.
2007 Appointed as super distributor for 2 and 3 wheeler spark plugs in India by NGK Spark Plug Company Limited, Japan.
2008 As of June 2, 2008, Usha International Limited and Shriram Fuel Injection Industries Limited have merged into Jay Engineering Works limited, and the merged entity has been re-named Usha International Limited.
PRODUCT RANGE
Fans
Sewing Machines
Home Appliances
Engines And Pumpsets
Electrical Motors And PumpsCooktops, Hobs And HoodsWater Coolers And Dispensers
Auto Components
Marketing Startegy to Reposition
In order to reposition the brand image of Usha to make it more premium and youthful, the company has launched a corporate 'Aura' campaign on television on 15th October. This will be supported with individual product campaigns in mass media.
Marketing Startegy to Reposition
In order to reposition the brand image of Usha to make it more premium and youthful, the company has launched a corporate 'Aura' campaign on television on 15th October. This will be supported with individual product campaigns in mass media.
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