HISTORY
Revlon was founded in 1932, by Charles Revson and his brother Joseph, along with a chemist, Charles Lachman, who contributed the "L" in the REVLON name.
Starting with a single product - a nail enamel unlike any before it - the three founders pooled their meager resources and developed a unique manufacturing process. Using pigments instead of dyes, Revlon was able to offer to woman a rich-looking, opaque nail enamel in a wide variety of shades never before available.
In only six years the company became a multimillion dollar organization, launching what was to become one of the most recognized cosmetics names in America and around the world.
Growth and innovation led the way for Revlon. In 1985, Revlon was sold to a subsidiary of MacAndrews & Forbes Holdings. In 1987 Almay joined the Revlon lineup. Revlon again became a public company in 1996, listed on the New York Stock Exchange (NYSE: REV).
Revlon was founded in 1932, by Charles Revson and his brother Joseph, along with a chemist, Charles Lachman, who contributed the "L" in the REVLON name.
Starting with a single product - a nail enamel unlike any before it - the three founders pooled their meager resources and developed a unique manufacturing process. Using pigments instead of dyes, Revlon was able to offer to woman a rich-looking, opaque nail enamel in a wide variety of shades never before available.
In only six years the company became a multimillion dollar organization, launching what was to become one of the most recognized cosmetics names in America and around the world.
Growth and innovation led the way for Revlon. In 1985, Revlon was sold to a subsidiary of MacAndrews & Forbes Holdings. In 1987 Almay joined the Revlon lineup. Revlon again became a public company in 1996, listed on the New York Stock Exchange (NYSE: REV).
INVESTOR RELATIONS
Revlon is a world leader in cosmetics, skin care, fragrance and personal care and is a leading mass market cosmetics brand. Our vision is to provide glamour, excitement and innovation through quality products at affordable prices. To pursue this vision, Revlon's management team combines the creativity of a cosmetics and fashion company with the marketing, sales and operating system of a consumer packaged goods company. Our global brand name recognition, product quality and marketing experience have enabled us to create one of the strongest consumer brand franchises in the world, with our products sold in approximately 175 countries and territories. Revlon's brands include Revlon®, ColorStay™, Revlon New Complexion™, Revlon Age Defying, Almay®, Ultima II® and Flex® and Charlie®.
SOCIAL RESPONSIBILITY
Revlon sponsors and supports many events that raise awareness and money for women's health issues.
Revlon sponsors and supports many events that raise awareness and money for women's health issues.
INDIAN PRESENCE OF REVLON
Modi-Revlon is the formidable alliance between the Modi Group and the world famous Revlon of USA. Modi-Revlon has entered the Indian market and has redefined the concept of beauty care in India. It brings to the Indian women an exciting range of international cosmet
ics, toiletries and fragrances - all adapted to suit the local conditions and preferences. Modi-Revlon draws on the expertise of Revlon’s premier Research Centre in Edison, New Jersey (USA), to harmonise its international product offerings with the needs and preferences of the Indian women.The company thinks Global, but acts Local. The manufacturing standards of Modi-Revlon are as exacting as elsewhere in the world. The toughest QC standards in line with the global norms are followed. The products advertising features international celebrities and super models. Modi-Revlon’s product portfolio currently consists of Lipsticks, Nail Enamels, Eye and Face Make-up, Flex Shampoos, Flex Conditioners, Charlie Cologne, Body Sprays, Talc and Fire and Ice cologne.
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