
DABUR INDIA
The New Dabur Identity modernizes the 100 year -old equity of the Dabur brand by subtly transforming the tree. While it retains the essence of the banyan tree, it now projects a contemporary image, in consonance with today's lifestyle.
TREE, in India is considered as the Symbol Of Life.
Dabur India has taken the banyan tree as their brand image with the following reasons:
Tree - " it shows stability"
" it depicts different cultures that prevails in India"
" it gives fuel, food & shelter hence Dabur India is a solution for
different products"
Trunk - " it mirrors three people raising their hands high which is the symbol of prosperity,
growth & achievement "
Broad Trunk - " it shows stability"
Multiple Branches - " it shows growth "
Leaves - " tree blossomed with leaves depicts freshness, prosperity, flexibility & renewal "
" it depicts health & growth"
Soft Orange Colour Of the Trunk - " Warmth & Energy"
Green Colour Of the Leaves - " Freshness & Growth"
Dabur India through this identity signifies Innovation, High Quality, Popularity, Heritage, Natural & Progressive approach.
Dabur was founded by Dr. S K Burman in 1884 to produce & dispense Ayurvedic medicines.
How Dabur Got its name ?
Dr. S K Burman use to heal the pateints through ayurvedic medicines in Bengal. His patients use to call him as DAKTAR BURMAN & from there it comes the name "Dabur"
Dabur India now is leaded by Dr. Anand Burman (Chairman) & Mr. Amit Burman (Vice Chairman).
The PRODUCT RANGE available with Dabur India is:
Hair Care - Vatika range
Health Care - Chyawanprash, dabur lal tail, Hajmola, Glucon-D, Dabur Honey
Oral Care - Dabur lal dant manjan, Meeswak, Promise, Babool, Binaca
Baby Care - Lal Tail, Gripe water, Janm Ghutti
Home Care - Odomos, Odonil, Dazz, Sanifresh
Food - Real fruit juice range, activ range
Ayurvedic range
Visit: http://www.dabur.com/
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